Reputation Management

Keeping Your Reputation Healthy

Reputation management is quickly becoming one of the most important tools employed by any marketing campaign. In short, the term reputation management refers to the act of attempting to control or influence your online reputation. This can be especially important for plastic surgery clinics and cosmetic surgeons, as much of their visibility rests on their reputations.

Why is Reputation Management Important?

The power of reputation management is in large part due to the incredible power of that online reputation. Before the internet, you’d be hard pressed to find restaurant reviews in the local paper—much less reviews for hair salons or plastic surgeons. Today is totally different. Thanks to websites such as Yelp! reviews are quite common.

Reviews are a powerful tool. Exceptionally good reviews can make you popular like nothing else. But because they’re designed to be beyond your control, it doesn’t take much to send your reputation into the abyss. The best way to guard against that type of event is through reputation management.

Where do People Leave Reviews?

Often, the first step of NSE Media’s reputation strategy is to take a good look at your strengths and opportunities. In many cases, that means looking at where customers tend to leave reviews and what those reviews tend to say. There are several popular places for customers to leave reviews, including Google and Yelp! But there are also specialized arenas.

For example, surgeons and doctors can be reviews on both WebMD and on a website called HealthGrades. In fact, there are many medically specific review websites on the internet—sometimes even for niche areas of medicine. The same is true of many other fields. Yelp and Google are not the only places to leave reviews.

Though, they are often the most potent. There’s no denying that Google and Yelp are the among most common review collectors—and therefore the most powerful reputation management tools you might have. Unfortunately, they are also quite public, giving companies precious little control over the reviews that are posted. One case of mistaken identity or malicious intent can cause massive headaches for your business.

Getting Ahead with Reputation Management

That’s one of the reasons that reputation management is so fundamentally important. By getting ahead of any surprises and cultivating a positive online reputation, you can really start to harness the power of reviews. The NSE Media reputation management strategy takes a look at several particular options:

Curating positive reviews

This must be done in a fashion that is as organic as possible. However, it’s important that your business is reminding customers to leave positive reviews of their experiences.

Ensuring accurate information

There’s nothing more frustrating than a case of mistaken identity. We can help you ensure that the information on your local listings and review sites is accurate and helpful. In other words, the easier it is to find and identify your business, the easier it is for customers to leave reviews. That leads to more reviews and a more powerful reputation.

Engaging with bad reviews

Everyone has an off day. No matter how great your service, you’re likely going to get a bad review from time to time. That’s okay. What customers look for is how you respond to bad reviews. Sometimes, even something as simple as leaving a quick note in response to the customer’s experience can be enough to win people over and secure a strong reputation.

Reputation Management for Plastic Surgeons

Rules for Patient Reviews

If you’re a plastic surgeon, it seems reasonable that you’d want to find a way to collect more patient reviews. However, plastic and cosmetic surgeons (or any medical professionals) have certain ethical rules they must follow when collecting reviews. For example:

Medical professionals may not offer payment or extra services in return for reviews
Surgeons may not post fake reviews
Doctors must not compromise any confidentiality that the patient wants to protect
Medical professionals may not promote reviews without patient permission
Cosmetic and plastic surgeons should be careful to use disclaimers where necessary

In other words, when it comes to collecting and curating reviews, surgeons have plenty to think about, especially when working within their own ethical guidelines. Because we’re so familiar with the plastic surgery industry here at NSE Media, we can help you manage your reputation in a way that is both effective and ethically sound.

More Reviews, Better Reviews

Shoppers and consumers are incredibly savvy today. They understand that a 5 star rating is much more powerful when you have 150 reviews than when you have 15. Reputation management is a way to ensure that you are accurately represented on review aggregators—from Yelp to Google.

After all, checking reviews is a big part of how people shop today. If you aren’t doing everything you can to manage your reputation, you can bet your competition is. NSE Media’s reputation management team can help you stay on top of your reviews, curate your message, and ensure your strong reputation.

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