Website Audits

figure out what's working and what isn't

Perhaps taking after their equivalents in nature, websites–especially complex medical websites–tend to become sprawling over time. The more complex your website becomes, the harder it can be to tell what’s working and what isn’t. In these cases, a website audit for a plastic surgeon or a medical spa can help you determine where your website is its strongest—and where you might have some opportunities. That’s broadly true for many medical website audits due to the strict rules they have to follow.

What Can a Website Audit Tell You?

You might need a website audit consultation and not even know it. Whether your website is brand new or years old, it’s useful to know what’s working and what’s not. Unfortunately, getting under the hood of your website isn’t quite as easy as popping the hood of your car. Most websites are complex and only become more complicated as time goes on.

At NSE Media, we know how intricate your website can be, how byzantine your code might be written beneath the surface. If you’re not a web pro, auditing your website can be a tall order. Not only do you have to figure out how to get the data you need—you’re going to need some help interpreting that data. Website audit consultation services from NSE Media can help you determine if your cosmetic surgery or medical spa web presence is on the right track.

What Do We Look For in a Website Audit

Every website is different. Some websites are designed to showcase products with the ability to purchase from the website. Other sites are created with the intention of ushering users through a lead process. Still others simply want to showcase various services.

In our experience at NSE Media—and especially in building websites for a wide variety of cosmetic and plastic surgeons—we have seen it and we’ve built it all. That means when it comes to your website audit, we know what to look for. In fact, a good website audit will often include a detailed analysis of:

  • Your overall website design
  • Your website code: html, css, sass, javascript and so on
  • The content on your website, looking at whether it’s accomplishing your primary objectives
  • Incorporation of ancillary features, such as video and social media
  • Deployment of images to your website

We also tend to take a look at specialty areas related to your field and your website niche, where applicable. Our audit team at NSE Media employs a variety of tools to get the data needed to make good decisions.

Helping You Sort Through Your Data

But it’s not just enough to collect the data. Whether your website is complex or simple, data can guide your decisions—but only if you can actually interpret that data. Our audit team at NSE Media can help you figure out precisely what your data is telling you.

For example, it’s one thing to know that your website’s page speed is relatively low. It’s another thing to figure out how you’re going to fix it. Our website audit team at NSE Media provides you with suggested actions in addition to a website diagnosis. In other words, we don’t just tell you where you’re at—we give you some guidance to help you get to where you want to be.

A website audit is designed to let you know clearly where your website stands. Contact NSE Media today to discuss how a website audit could help you reach your web-based goals.

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