Identity & Logo Design

start fresh or revive your plastic surgery logo

One of the best ways to develop your brand or practice image is through the process of identity and logo design. There are few design processes so important to a clinic or medspa as those involved with branding and brand identity. Your logo, essentially, needs to represent your practice at a glance.

Develop Your Brand Identity

One of the best ways to develop your brand image is through the process of identity and logo design. There are few design processes so important as those involved with branding and brand identity. Your logo, essentially, needs to represent your brand, clinic, or practice at a glance.

NSE Media has been able to help countless clients through the process of developing or updating their logo and brand identity. This is a service we offer during every website design project—or even simply at a client’s request. After all, it’s not uncommon for businesses to realize that their branding needs modernization or updating.

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How Does NSE Media Design a Logo?

Designing logos can be a deceptively complex task. Many people don’t think about all of the messaging that a logo has to include. Ultimately, a logo has to convey the entirely of your brand identity. That’s why we start with you:

  • What message do you want your brand to convey?
  • Who do you want your brand to include and engage with?
  • Where do you want people to see your brand?
  • What feelings do you want your brand to evoke?

And that’s just to start with. Your logo design has to do a significant amount of communication in a very short span. At NSE Media, we take a lot of time to really figure out what your brand and your practice is about—and then determine the best way to communicate that message.

When clients engage us to develop and design a logo, we deliver a piece of branding that you can use in a wide variety of situations, from the web to print. But we also recognize that every logo is going to be unique. At NSE Media, we work hard to get that right for you and your brand.

Identity Design

With logo design comes identity design. A logo is the image (or font treatment) that encapsulates your brand, but it’s not where your identity stops. In fact, your brand identity can include a variety of other components, including:

  • Font choices
  • Color selection
  • Specialty hallmarks
  • Specific images
  • Repeating patterns
  • Watermarks

We could keep this list going. Essentially, your brand has a specific way of doing things. Your brand will have specific colors assigned to it. That’s your way of reinforcing your brand values. Our design team at NSE Media can help you and your business make intentional and thoughtful decisions about what colors represent you, about what font speaks most loudly to your customers.

The Right Logo for Your Practice

Identity design helps your business communicate more profoundly with everyone it touches. This can be especially sensitive for plastic surgeons, who often want to communicate feelings of transformation and serenity–feelings that evoke procedures such as breast augmentation or facelifts or rhinoplasty. The logo for Dr. Stupak, for example, is certainly designed to bring to mind the possibilities inherent in a facelift.

No brand identity will be able to escape a mediocre logo. And no logo—however wonderful it might be—can break the chains of thoughtless identity design work. That’s because your logo and your brand identity inherently share a very close link. That’s why, at NSE Media, we work hard to ensure your identity and logo design are both in sync.

Identity & Logo Design Working Together

This means that we will often provide clients with a new logo and, simultaneously, a new identity design. Generally, developing a new brand identity may require a re-design of your existing assets. A web design that matches your current branding is an important way to ensure brand message cohesion.

The idea, ultimately, is that people know what you stand for at a glance. It’s true that, sometimes, this is accomplished via some clever subliminal messaging embedded in your logo (see the ubiquitous FedEx example). However, often this means being straightforward with your logo design—ensuring that your brand message, mission, and viewpoint are at the heart of your identity.

At NSE Media, we have the experience and the expertise to help you craft an evocative, effective brand identity—and we can help you design the logo to go with it. Whether you’re an medical spa, a plastic surgeon, or a dermatology clinic, we can help you through the identity and logo design process. Contact us today to get started!

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