Mobile/Responsive Design

improve user experience for mobile visitors

These days, users have multiple ways of navigating to your website. Yes, the majority of traffic still comes in from desktop sources, but that majority is slim and dwindling. Instead, people are using mobile devices and tablets to surf the web–and your website needs to be ready for it. Because the dimensions are so wildly different, your website needs special modes for mobile and tablet users. For plastic surgeons to cosmetic medical spas, having a mobile-friendly version of your website is key to continued web marketing success.

Website Design That's Responsive to a Plastic Surgeon's Needs

Today’s users have plenty of ways to access your website, so mobile and responsive design is an essential component to any web-based marketing strategy for a plastic surgeon. People can access your website from all kinds of devices, from smart phones to handheld tablets. Where as ten years ago web traffic came almost exclusively from desktop machines, today’s traffic is comprised of an ever-growing percentage of mobile users.

As of 2017, nearly half of all users visiting most plastic surgery websites were mobile users. That proportion is only expected to rise over the years to come. That means that, in order to be competitive, your site must be mobile-friendly. At NSE Media, we ensure that all of our designs can be scaled for mobile platforms without losing the sophisticated aesthetic that sets our websites apart.

This is just one reason plastic and cosmetic surgeons enjoy a competitive advantage by entrusting their website design needs to NSE Media.

Responsive or Adaptive Design

If you want your website to be mobile friendly, that means all pertinent information must be visible from a smart phone. Menus and navigation must be fully operable—and all must be usable by the highly inaccurate thumbs that guide our mobile experiences.

There are two basic ways to manage mobile-ready design:
Adaptive Design: Essentially, this is a website that is broken down into three basic sizes: mobile, tablet, and desktop. This design will feature break points in the code, so the browsing device knows which version of the site to display. In other words, this type of website build will display one version of your website, depending on the viewing size of the user’s device.

Responsive Design: A responsive design is, usually, harder to achieve and better for your user’s experience. Instead of using break points to delineate which version of the website you see, a responsive design uses proportions and percentages in order to give each and every screen size the best possible experience.

NSE Media, in compliance with best practices, will incorporate some adaptive and some responsive elements into each and every design. This will optimize your user’s experience and ensure that, no matter what size the screen, everyone has an easy path to your contact forms.

Mobile-First Website Design

NSE Media has long had success designing websites with a “mobile first” philosophy. This means that many of our designs start from a place of usability on the smartphone level. For many plastic surgery clients, this can be a surprising revelation, as many NSE Media website designs feature big, bold images and screen-sized banners.

But we know from the beginning that these websites—that all of our plastic surgery websites—will need to feature a mobile version. All of our designs ensure that those mobile versions of your sites will be essentially unabridged, maintaining most of your website’s functionality and features.

A mobile first design philosophy helps us ensure that your website runs as smoothly as possible while still looking bold, beautiful, and inviting.

SEO Benefits to Mobile Design

There are user benefits to mobile-first designs—you never want to exclude half your audience, after all. And because there are benefits for your users, there are also SEO benefits for mobile-first designs. Google has enforced a mobile requirement in its search algorithms.

This means that websites that aren’t mobile-friendly have a tendency to rank lower in search results. While websites that are user-friendly will more often rank more highly (all other variables being equal).

Calibrate for User Experience

That’s why, at NSE Media, we put all of our design and development know-how into providing users with the best experience possible. This means that text is easily legible, buttons are intuitive and easy to interact with. The experience of using a website on a mobile device is not in any way diminished.

That’s because we design from a mobile-first standpoint. We have a significant amount of experience helping clients generate that mobile experience, including in unexpected ways. At NSE Media, we have created:

  • Mobile contact forms and call buttons that allow users to easily reach out
  • Mobile versions of photo galleries for our plastic and cosmetic surgeons, so potential patients can peruse before and after photos on mobile devices
  • Complex but easy to use navigation, so users can easily move around even the most complicated of websites

When we design your mobile site, we work hard to ensure that users get the full cosmetic surgery/medical spa brand experience they would from their desktop. At NSE Media, that means that your mobile design will include something elegant, sophisticated, and bold in a way suited to and reflective of your brand.

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Our learning center for cosmetic surgeons, plastic surgeons and other medical practices is meant to keep everyone up to date on best practices for website design, responsive development, modern SEO standards and much, much more!

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