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Clear Lake Hand Center

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Description:

After designing and building a site for Dr. Charles Polsen, a Houston area plastic surgeon, it quickly became apparent that his old hand center site was no longer up to standards. So the team at NSE Media took on the challenge of designing and modernizing Dr. Polsen’s Clear Lake Hand Center website. This challenge was unique in that the client did not want any unifying branding across the two websites–he wanted to keep one associated with plastic surgery and one associated with medical hand procedure.

In order to accomplish this, the design team at NSE Media did the following:

  • Created entirely new branding, but used common color elements to tie the two sites together
  • Designed homepage elements that would allow users to quickly research hand ailments
  • Crafted an elegant and classy header image to highlight medical purpose of the website

The new Clear Lake Hand Center website has, since its launch, been a massive success. Coupled with a modest SEO campaign, the new website has delivered improved engagement and increased conversions. We’re very proud of our work on this website, and we think it balances forward thinking and user experience in a way that will keep this design relevant and successful for years to come!

Categories:

  • Identity & Logo Design
  • Medical Website Design
  • Responsive Web Development
  • Ongoing SEO
  • Plastic Surgery Copywriting
  • Secure Hosting

Technologies:

Responsive Hand Surgery Website

The Clear Lake Hand Center site has a distinctly different audience than Dr. Polsen’s primary plastic surgery website. In order to highlight those differences, our design team spent a lot of time perfect the user experience and how that might fit into the overall design. We knew several things about our audience:

  • They would often be using a mobile device
  • They might have concerns about specific hand pain, even if they don’t know the name of the syndrome
  • They will want to contact the surgeon easily

That’s why the design of this new Clear Lake Hand Center focuses on symptoms–knowing which part of your hand hurts can lead you to the correct place right from the homepage. This is true of both desktop and mobile versions of the website, ensuring that users are easily finding exactly what they’re looking for!

I couldn’t have dreamed of a better site and a better team to make it possible! The site is beautiful and yet simple enough for patients to easily navigate. Can’t wait to do further business with NSE! Thank you so much, NSE Media!”

Dr. Charles Polsen

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