Why Are Backlinks Important?
For any practice or aesthetic surgery clinic, backlinks are a kind of metric of your popularity. Think about it like this: if a website is a popular authority on a topic, it’s going to get linked to often due to the virtue of that popularity. In other words: if you are an authority, other websites will link to you. Therefore, Google (and other search engines) use backlinks as a kind of indication—the more backlinks you have, the greater authority you must be.
There was a time when Google would simply count up the number of backlinks pointing to your website and use that number to calculate your authority. These days, however, Google uses much more sophisticated algorithms. Not only do they pay attention to the number of backlinks you have, but they note the quality of those links as well.
A variety of healthy, quality back links tells Google the following:
- Your site is easy to use
- Your site is giving users what they want/need when searching
- Your website is providing relevant and timely information
- The information on your website is presented in a useful way
- You are an authority or have authority in your particular field